Titles and subject headings are absolutely key. Often, I will spend more time thinking about them than writing the actual copy. They need to be to-the-point, catchy and sometimes humourous. I love a good pun, but only if it fits with your brand.

Then, once you’ve got them to click, clear, but persuasive, copy is what you need. Copy that that will make your promotion jump off the page.

I can help with everything from welcome emails, to those offering coupon codes. From ‘please don’t go’ messages, to ones dealing with your killer Christmas promotion.